GNR.50
Packaging design assignment. Norwegian School of Creative Studies
collaborative project (Espen Hansen, Pia Ringstad, Jon Schaug, Wai Wai Chung Tsui)
Packaging design assignment. Norwegian School of Creative Studies
collaborative project (Espen Hansen, Pia Ringstad, Jon Schaug, Wai Wai Chung Tsui)
Packaging Design for a Norwegian farm. Herdalssetra is a mountain farm which was first registered as a food producer in the beginning of the 1600s, and in the first Norwegian census in 1769 the farm was given the count id GNR.50. The farm has roots dating back to Viking age. The farm is still operated as a mountain farm where they produce traditional organic Norwegian food.
By branding the product line with the original farm number to create a link between the long tradition of food production and the pure organic way the products are manufactured.
By branding the product line with the original farm number to create a link between the long tradition of food production and the pure organic way the products are manufactured.
By using black and white images with strong contrasts it is the exclusive and the history is in focus. The pictures show what the package contains and makes the product marketable in countries that are not familiar with Norwegian cousin ore language.
The entire product range is designed with the idea "foods as a gift item".
The entire product range is designed with the idea "foods as a gift item".